Ananya Birla Gears Up For An English Single Caught Up: Can’t Wait For Everyone To Hear It

Fresh
off
the
success
of
her
recent
Hindi
singles
‘Teri
Meri
Kahani’,
‘Yaari’,
‘Kya
Karein’ and
‘Dil
Karda’,
multi-platinum
artiste
and
businesswoman
Ananya
Birla
announces
an
English
single
after
2-years.

During
this
time
Ananya
has
been
reinventing
her
sound
and
herself
to
bring
together
a
fresh
and
clutter-breaking
sound.
Titled
‘Caught
up’,
the
new
single
marks
the
beginning
of
Ananya’s
new
soundscape
and
has
been
well
received
by
tastemakers
&
music
critics
alike.
‘Caught
Up’
premieres
today
on
all
streaming
platforms.

Says
Ananya,
“As
an
artist
and
as
a
human,
I
am
constantly
trying
to
do
better
and
be
better.
I
have
spent
the
last
couple
of
years
really
experimenting
and
honing
in
on
a
distinct
new
sound.
When
the
pandemic
hit,
I
was
stuck
in
the
USA
due
to
the
flying
restrictions
for
more
time
than
I
had
planned
for.
Being
away
from
home
and
family,
made
me
grow
fonder
and
appreciate
home
even
more.
I
wanted
to
find
a
way
to
bring
that
taste
of
India
into
my
soundscape
in
a
non-stereotypical,
integrated
kind
of
way.
After
months
of
iteration,
when
we
finally
got
it,
I
just
knew
it
felt
right!
‘Caught
Up’,
is
the
first
song
in
this
new
soundscape
and
I
absolutely
cannot
wait
for
all
of
you
to
hear
it
and
everything
that’s
to
come.”

With
‘Caught
Up’,
Ananya
brings
together
elements
of
vibrant
modern
R&B,
pulsating
Afrobeats
rhythms
and
some
classical
Indian
instrumentation
to
deliver
a
moment
of
world-facing
contemporary
pop.

Her
voice
is
sweet,
sensual
and
seductive
but
her
lyrics
tell
the
cautionary
tale
of
a
toxic
relationship.
It’s
one
in
which
co-dependency,
miscommunication
and
force
her
to
face
an
uncomfortable
truth:
“I’m
bad
for
you
and
you’re
bad
for
me
too.”

The
music
video
is
shot
within
the
confines
of
a
room;
the
physical
confines
metaphorise
the
constraints
of
the
relationship
and
the
inability
to
walk
away
from
it.

Performed
by
the
MTV
EMA
Nominee
Ananya,
the
independent
release
is
written
by
Grammy
Award
winners
Kimberly
Krysiuk
aka
Kaydence
(Beyonce,
Ariana
Grande)
&
Trevor
Muzzy
(Lady
Gaga,
Jason
Derulo),
and
is
produced
by
M.A.R.S.