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Jennifer Aniston’s gorgeous locks have been the talk of the town since her days portraying Rachel Green on the sitcom “Friends.” Maybe that’s why the actress turned her attention to creating her hair care brand, LolaVie, which launched in 2021. Now, you can shop the line, which includes daily staples like shampoo and conditioner as well as styling products, at Ulta.
LolaVie wants to create products that are “effective, smart and unfussy—ones that solve real problems without the fluff,” the brand’s site states. All products use plant-based ingredients and are designed to hydrate and strengthen hair. Aniston’s involvement in the line extends “from overseeing product development to marketing to creative direction.” It’s safe to say all of the products are Jen-approved: “She has spent countless hours making sure formulations live up to her standards.”
LolaVie launched with a single product: the $26 Glossing Detangler. As Reviewed’s beauty editor, I tested the styling product and adored how it left my strands detangled, soft and smooth. In addition to the Glossing Detangler, the line includes four products: $29-$59 Restorative Shampoo, $29-$59 Restorative Conditioner, $29 Perfecting Leave-In and $32 Lightweight Hair Oil. Ulta also sells travel-sized versions of each product as well as a four-piece, $40 Restore & Protect Travel Kit.
If you want to try the line but don’t know where to start, the Ulta-exclusive Restore & Protect Travel Kit is a solid bet, as it includes the shampoo and conditioner, detangling treatment and leave-in conditioner in travel sizes that’ll give you a chance to try the brand with less commitment.
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Prices were accurate at the time this article was published but may change over time.